Reading a verdict
The stamp is a count of failed checks. The sheet under it is the part to read.
What the stamp says
Shelfverdict runs five checks on the search page you have open. It then counts how many fail.
- No check fails: Go.
- One check fails: Maybe.
- Two or more fail: No-go.
A stamp is a summary of a rule of thumb. It says how the page measures against the limits, and it does not say a product will sell or fail.
Read the sheet before the stamp
Each of the five rows shows what was found, the limit it was held to and whether it passed. Start there. Two pages can both say Maybe for opposite reasons.
What to do with a maybe
The sentence under the stamp names the check that failed. The usual readings:
- Review barrier fails. The median top-ten listing has more than 500 reviews. A new listing would start far behind.
- Young listings fails. Fewer than three of the top ten have under 100 reviews, so there is little sign that a newer listing can rank here.
- Ad share fails. More than 30% of the cards are sponsored. Position here is bought as much as earned.
- Brand hold fails. One brand, guessed from the first word of the titles, holds more than 30% of the top ten. Check the guess against the titles before trusting it.
- Price band fails. The median price sits outside the band for the page’s currency. That can be fine for your product. Open the fee and margin sheet and see what a unit leaves you.
When there is no stamp
Fewer than five organic results on the page, and the card says so. Scroll the search further, or search a broader phrase.
A check that cannot be judged shows “not judged” and counts neither way. The price check is the one that can be skipped: a page that mixes currencies, or uses one with no band, has no price verdict. The other four still count.
Change the search, run it again
The verdict follows the page, so a different search gives a different one. A narrower phrase often shows a thinner niche inside a crowded one. Pro keeps the niches you save, with the products you picked in them.